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Audience and account insights are available for Instagram accounts. X and YouTube accounts have no account audience or insights data. YouTube reports the audience of each geo tracked media instead. See X accounts and YouTube accounts.

Audience

GET /instagram/accounts/{account_id}/audience returns country, age, and gender shares. Use as_of to read the newest eligible snapshot at or before a timestamp. Availability is not_tracked, pending, unavailable, or available. This field is a closed enum. Shares use basis points. A value of 3420 means 34.20 percent. Reported buckets can sum to less than 10000. Do not rescale them.

Account insights

GET /instagram/accounts/{account_id}/insights returns daily points. Use since and until to limit the date range. Each point contains reach, followers_count, and extra. Metric values can be null. followers_count is set only on the day we read the account. The extra object accepts new snake-case keys.

Tracked-media history

GET /instagram/submissions/{submission_id}/stats and GET /x/submissions/{submission_id}/stats and GET /youtube/submissions/{submission_id}/stats return one point for each successful read. They use a sub_ ID and do not accept project_id. Each point contains the shared metrics, captured_at, watch-time fields, and extra. The shared views field is the platform’s headline view number.

Bot score

GET /instagram/submissions/{submission_id}/bot-score checks one tracked media item for signs of bot activity. The bot score is available only for Instagram. It uses a sub_ ID and does not accept project_id. We calculate the score each time you call the endpoint. It uses the newest 200 reads. The engagement checks use the newest read. The curve checks use every read that has a view count. trust_score is a number from 1 to 100. A higher number is more organic. bot_flagged is true when one or more checks land in an extreme band. The two fields are independent. A flagged item can have a high trust score. scored is false until a read reports views. The score fields are then null and signals is empty. Each signal has a metric, a band, and a value_bps. A band is very_low, low, expected, high, or very_high. Only very_low and very_high flag the item. A signal with evaluated: false does not have enough data yet. It counts as expected in the trust score. The score can change after each read. Store your own copy if you need a fixed result.

Demographics on list results

GET /instagram/submissions and GET /youtube/submissions include demographics on geo tracked media. basis says whose audience it is.

Instagram: basis: "account"

The block describes the connected account. It does not describe one tracked media item. It averages available account snapshots from the earliest collection window. window_start and window_end report the actual snapshot span. snapshot_count is the divisor used for each average.

YouTube: basis: "media"

The block describes the audience of the tracked media itself. We read it once a day. Each read covers the whole life of the tracked media, so the block shows the newest read. Nothing is averaged.
  • window_start is the start of the publish day, in UTC. window_end is the time of the read.
  • snapshot_count is 1 when the block has data, else 0.
  • Each countries bucket also has views: the views from that country. A share is the country’s part of those views.
  • age and gender are shares of signed-in viewers.
  • Labels are as YouTube reports them: age18-24, female, male, user_specified, US.
Shares can sum to a little more or less than 10000 because of rounding. Do not rescale them.

X accounts

X accounts have no audience or insights endpoints. We do not read this data for X. Metric history for X tracked media is available. Use GET /x/submissions/{submission_id}/stats.

YouTube accounts

YouTube accounts have no audience or insights endpoints. For the audience of one tracked media, turn geo on and read demographics on GET /youtube/submissions. Metric history for YouTube tracked media is available. Use GET /youtube/submissions/{submission_id}/stats.